Social media is now a necessary part of any real estate professional's marketing and sales initiatives. Agents that use social media effectively create long-term brand advocates from social media followers; while others spend their time in crisis management.
This course helps you master all elements of the most important social media tools, and teaches you how to integrate the tools with each other and with external websites. Each lesson uses real-world examples and focuses on planning, optimization, best practices, and digital ethics. Worksheets and suggested hands-on activities accompany each lesson.
The course goes further by exploring social media integration planning in more detail and demonstrates effective techniques used to analyze social media success. The course also teaches search optimization techniques necessary to any successful social media or digital marketing strategy.
Successful completion of this course not only prepares you to best serve your clients as a real estate social media specialist, but gives you the skills necessary to adapt to the ever-changing social media landscape.