Social Media Marketing Specialist
1 Learner Reviews -
- Course Delivery: On Demand
- Duration: 120
- Language: English
- Difficulty: Intermediate
"According to the Burson-Marsteller Global Social Media Check-Up 2012, the majority of the Fortune Global 100's companies-87 percent-are using one or more of the major social media platforms to communicate with online stakeholders, with Twitter being most popular both for companies and users talking about the companies. Big corporations are also using Facebook, YouTube, Google Plus and Pinterest.
The Social Media Marketing Specialist program helps you master all elements of the most important social media tools, and teaches you how to integrate the tools with each other and with external websites. Each lesson uses real-world examples and focuses on planning, optimization, best practices, and digital ethics. Worksheets and suggested hands-on activities accompany each lesson.
Social media is no passing fad. It is a necessary part of any successful marketing plan. Social media tactics are vital to effecting word-of-mouth marketing, launching PR campaigns, engaging brand advocates, and generating sales. So, businesses increasingly gravitate to social media to pitch their products by interacting with audiences and sharing content that educates, entertains, and enlightens. But have you ever wondered who's behind those accounts in this brave new world of social media marketing?
While the channels for promoting a company's products may have changed-from a print-based environment to one that is becoming increasingly digital-based-the fundamentals of a marketing and public relations position have not.
This Social Media Marketing Specialist program prepares you for a full- or part-time career as a social media marketing specialist or enhances your existing marketing, PR, sales, or business career.
Successful completion of this course not only prepares you for an exciting career in social media marketing, but gives you the skills necessary to adapt to the ever-changing social media landscape."
The Following Courses Are Included In This Package:
|Course Name||Industry||Course Delivery|
|Introduction to Blogs and Blogging with WordPress||Career Training|
|Social Networking Essentials||Career Training|
|Twitter, Location-Based Marketing, and The Mobile Web||Career Training|
|Media Communities, Social Bookmarking, and Crowd Sourcing||Career Training|
|Business Presentations||Career Training|
|Social Media Marketing Specialist Final Exam||Career Training|
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